Everybody has their own story, and we are here for those who see it differently at Madsto.
Madsto draws inspiration from individuals who think beyond the ordinary and pursue ambitions that are not very conventional. These are the insane ones who dare to defy and slip out of every norm, such individuals are misunderstood, even called mad, and yet it is this very madness that drives innovation, creativity, and change.
Madsto is not just a brand of fashion but a mentality. For artists, rebels, entrepreneurs, creators, and visionaries-we create clothes that talk to who they are - raw, expressive, fearless.
We believe in unconventionalism as strength and not defect. Our lines celebrate that spirit in individualism and ambition. Each design is modelled for empowerment, instilling confidence and reminding people that it's okay to be different: it's power.
Funding:
Madsto successfully secured seed-stage funding in a round which was led by Mumbai-based Family office Prajay Advisors LLP . The Investor’s confidence was notably driven by Madsto’s strong commitment to sourcing and manufacturing entirely within India, in alignment with the ‘Make in India’ initiative and founders' experience and focus on building a brand that allows individual’s exclusivity on expressing themselves.
Our mission is to redefine fashion as more than just aesthetics: it’s a medium for self-expression, identity, and personal legacy. Through every piece, we aim to make stories not only heard, but vividly celebrated.